‘A thing of beauty they say is a joy forever’ and proper cost effective shipping with a striking presentation is business goodwill forever. Shipping plays a very important role in building relationships with customers. Proper, timely, and safe delivery of a product with no breakage or damage can help build a rapport between a supplier and his customer and this relationship lasts through generations.In addition to these factors a decorative package, or a package which has some other utility also plays a significant role, for example if your products is delivered in a wooden box which can be used as a gift to a little girl where she can store her doll house accessories then your product scores over the one that comes in a paper packet. Add to this, the lure of free shipping and you have won half the battle.
Free shipping is not only cost effective it has played a great role in making overseas markets more accessible both for the buyer and the seller. In order to avoid the expenditure incurred by gimmicks such as these, a few pointers can be followed like increasing the price of one’s product to an unnoticeable level so that it does not pinch the customers pocket but at the same time it lessens the seller’s expenditure.
Digital technology is making it easy for the customer to learn more about a product before deciding to buy it. He does a lot of research and makes up his mind before visiting a store because he has compared the quality and the price of a product. Thus saving a lot of time and money, he does not have to commute to a shop and then spend hours looking at the pros and cons and wrecking his head in the process.
Digital shopping has made comparing the quality and the price easy; it can be done sitting at home and what is more- a vast range is made available at the customer’s disposal, just a click of the mouse and innumerable products from innumerable manufacturers pop up displaying all the special features that come with their product. In addition, on-line sellers have made their return policy easy.
Just a message is enough to create a sale, the seller sends the courier boy to your door with either the replacement or an exchange with money adjustments taken care of on-line, too. Saving one the discomfort of driving all the way to the shop and then trying to convince the salesman and the manager. In addition when it comes to trying out apparels people prefer to try them in the privacy of their home at the same time taking the expert opinion of their family members rather than using a shop’s trial room. Thus all these factors have revolutionized shopping, more and more people are resorting to on-line shopping as a better and more comfortable alternative to conventional market hopping.
On-line shopping has made life easy especially for senior citizens and people who may be differently challenged. They seem to be the biggest beneficiaries as they are no longer dependent on others to carry them to and fro the market.