日本のビューティーブランド「LenaJapon」、米国のEコマース領域に進出

The Japanese beauty brand, LenaJapon has forayed into the US e-commerce space, according to prnewswire.com statement. The Japanese skincare major is launching a new e-commerce website connecting the American patrons with its superior skincare products for the first time. LENAJAPON's natural botanical products are designed for all ages and skin types, including dry and damaged skin, noted the statement.Lena Kanise Jenson, CEO of LENAJAPON USA said, "Our signature products, LJ MOIST BAR and LJ MOIST BALANCE, are the secret behind the ageless, beautiful skin seen in Japan. We are excited to bring our all-natural product line to the US. Our vision is to provide women and men everywhere with the best skincare products for creating radiant, healthy skin."Beautiful Skin Begins With LJ MOIST BARAmong LENAJAPON's most popular products is the LJ MOIST BAR, a professionally handcrafted and unmilled 100g bar of rich foaming facial soap. All-natural, precious botanical extracts such as Quince Seed Extract and Extract of Chardonnay help remove excess oils with the first wash, then exfoliates with the second — without over-drying. LJ MOIST BAR is gentle enough for even the most sensitive skin, and leaves the skin feeling refreshed, the statement said.

LJ MOIST BALANCE Keeps Skin Clear, Supple and ProtectedAfter the Deep Wash with LJ MOIST BAR, the next step is to Nourish the skin with a generous amount of LJ MOIST BALANCE. This specialty beauty lotion delivers deep moisture to the skin, helping it stay smoother longer while also relieving the symptoms of dry skin. LJ MOIST BALANCE also protects against harsh environmental factors like sun, wind, and cold. It's made from ultra-pure water and precious botanical extracts like Quince Seed Extract. And like the LJ MOIST BAR, this moisturizer contains no alcohol or artificial colors.The opening of its new e-commerce shop for U.S. consumers is only the first phase of LENAJAPON's strategy to build an exceptional and highly respected global brand. Soon, the company plans to make its products available not just online, but also at salons and yoga studios across the country.A mother's love for her daughter, Lena, was the inspiration behind LENAJAPON skincare products. That's why each one is pure and safe to use daily. And now, U.S. consumers can enjoy these remarkable products too.Mother of Lena, LENAJAPON Founder, and CEO Reiko Kanise was born and raised in Fukuoka, a major southwestern Japanese city blessed with the bounty of nature. In 1975, she joined Hakuhodo, Japan's leading advertising agency, as a branding specialist and copywriter primarily in the field of food and cosmetics (such as Estée Lauder, Origins) before becoming President and CEO of Aeon Forest in 1999, the head franchisee of The Body Shop in Japan. Her passion and dedication for setting women free from uncomfortable skin disorders led her to start her own skincare firm in 2007 and create the LENAJAPON brand. It is now internationally recognized as being among the best natural skincare products available anywhere.