タブとモバイルセグメントにおけるEコマースの概観

In 2015, when the mobile traffic overtook the desktop traffic, more than half of all Internet traffic started routing through smart phones. Make sure your e-commerce website is primed for smart phone viewing.According to the latest study, during last year’s busy holiday shopping season, a third of online purchases came from smart phone users, up 10% from the previous year. In the contemporaneous times, the possibilities of online shoppers interacting through their smart phones or tablets are far greater than the percentage of those who still opt for desktop connected transactions.To succeed in the e-commerce horizon, the need of the hour is for you to be responsible to create a shopping experience that appeals to your patrons. Unlike the earlier generation leisurely surfing desktop customers, the new generation online shoppers are a restless and finicky lot. Rightly so, we can’t blame them, what with the highly competitive nature of e-commerce industry, if your customer is dissatisfied with any aspect of your dealing, he/she will not hesitate and will move on to your competitor’s website and order things they want.

Humungous OpportunityAccording to studies, around 40% of online shoppers will opt for the competitor, if they had any better mobile experience. Ironically, a whopping 84% have reported having experienced difficulty in completing smart phone transactions. This goes to show the humongous potentiality of mobile phone e-commerce business to thrive if you create responsive and user-friendly websites. Therefore it is pragmatic to invest in creating mobile responsive and user-friendly e-commerce website if you are to dominate this space.According to the latest study, an estimated 125 million consumers in the US own smart phones and 50 million consumers own tablets. In the last six months, around 62% people have used their smart phones to make online purchases. In 2015, more than one-third of all e-commerce purchases during the holiday season was made again on a mobile phone. The e-commerce dollars now comprise 10% of all retail revenue. Interestingly 80% of shoppers used smart phones inside the store to either look up product reviews, compare prices or find alternative store locations. What is more, an estimated ten billion Mobile Connected Devices are currently in use in the US.Commonly referred to as m-Commerce in the industry parlance, if you ignore these trends in smart phone evolution, you will lose out and fade away into oblivion. In order to make your e-commerce website mobile-friendly, here are few tips.Adaptability - Your website should be programmed in such a way that it should adapt to whatever device is accessing it, thus providing the most user-friendly experience.Tap-Friendly - In order to prevent the possible errors, you need to ensure that all buttons, links, and calls to action have just the right size and margin.Text Phone Numbers- You need to ensure that all phone numbers are text so that your customers can tap-to-call, or copy and paste the number to share with others. If you make it in image format, it will make the customer’s life miserable. Visual Content - As most of the time, the smart phone websites are viewed on much smaller screens and while on the move, it is pertinent to use info graphics and videos rather than lengthy text descriptions.Main Navigation - To make the customer easy to read and tap on the menu items, you need to increase padding around the menu items.Contact Forms- Last, but certainly not the least, you need to increase form input fields by helping your patrons to fill out the form without hassles.