Dernières tendances dans le secteur du commerce électronique

The latest trends on the Ecommerce front warn retailers that they should embrace digital commerce in order to survive and flourish because it is a known fact that people today have started using smart mobiles, tablets, and computers for most of their needs. They are increasingly becoming dependent on these devices to save time, money and energy and in this process; they are looking up to on-line shopping to make life easy for them. As the prevailing trends show it would be beneficial for the retailers if they spread their promotional strategies all over the month instead of just a week before festival times, as this would not only give the customer ample time to decide it will also save the retailer a lot of last minutes hurried sales. Logistics would be easier to manage.

Retailers may now start working in collaboration with data aggregators who will compile data on products. Data will include not only: pictures, descriptions, price comparisons, specifications, UPC codes, reviews, and comments, but also data on clothing that can be used to suggest the perfect size. Merchants will link their sites to these databases and automatically update product information thus bid adieu to poor product information and description.

Retailers can synchronize their websites to databases like Etilize and almost immediately broaden their service and ensure the validity of the information on each product including product images, owner manuals, specs, dimensions, and accessories. Product information is available in 20 languages prevalent in 30 countries.There is also a hint of the introduction of chatbots for customers to enable them to gain information about and become acquainted with the product. A chatbot offers interactive browsing at all times. Chatbots, when they become commonplace, will increase the importance of store sales persons who will be required to answer customer queries whenever needed.

The upgrading to customers mobile devices and merchants point of sale systems will put an end to payment through the traditional style cash payments and this will be taken over by digital payment systems. Online retail marketing will continue to grow and new and unique methods of marketing will take over eg: people will start receiving their same day delivery at a place of their choosing.Stores will now begin to operate out of smaller spaces, which will serve as showrooms, fitting rooms, or drop-off points and customers will be able to order the product they want after having seen it and touched it at these shops. They are also thinking of starting a facility where a particular customer can carry an order and drop it at the required address if it falls on his way. ‘Thus making delivery easy and prompt’.Merchants will try to build better relationships with their customers by offering those warranties, complimentary services and independence from brands. This trend is called intermediation and will take hold in both B2C and B2B commerce.Thus we can say that the following are the latest trends in the eCommerce sector.

1. Chatbots
2. Artificial intelligence
3. Mobiles
4. Mobile payments and loyalty apps
5. Personalization and customization
6. Same day delivery
7. Social selling