Les meilleurs outils pour le marketing numérique

Many tools that help to increase our efficiency from content production to project management and enable us to achieve business objectives. Finding the right tool for our business can take time. The right combinations allow us to lighten up our workload and save time while helping us to understand our target audience better and achieve our company goals. We have chosen the five best marketing tools you can easily find based on your expertise and interests.

E-mail Marketing

MailChimp

MailChimp is one of the most popular tools that makes email marketing easy. MailChimp is for organizing your newsletters, creating campaigns for your target audience and advertising on the right people in social networks. They offer an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. MailChimp is free up to 2000 subscribers and 12000 emails per month.

Visual Contents and Graphic Design

Canva

Canva allows users to use customized photo filters, change text, create images from scratch, or use stock photos and designs. The free version of Canva allows users to select and apply different image models that they can work on them. The main advantage of the wide range of template types is that it will enable users to create visuals from many options. Also, Canva regularly updates her library with new designs.

Scheduling

Buffer

One of the most used social media management tools, Buffer allows you to manage multiple social media accounts from the same panel quickly. With this tool, you can schedule your posts and share them at specified times.
Facebook, Linkedin, Twitter or other social media accounts can easily connect to your account. Although it contains common features with other programs, it can save lives with its suggestions about efficient hours for your posts.

Optimization

Crazy Egg

Crazy Egg helps you to save your time and gives essential informations about the behaviors of your visitors. With this tool, you can see how responses are given to “Call to action" actions on your site. Crazy Egg is an A / B test application and indispensable with the heat maps that give data about the sections that users click the most and spend time in the site. It provides a visual report on how the user interacts with the site and the heat maps. Besides, this report allows you to segment data by keyword, geographic location, time, referral source, and many other options.

Tracking Traffic

Google Analytics

It is a free tool offered by Google, and you can continue to use it free of charge until your monthly page display reaches 5 million. Used on many popular websites, it is the most preferred statistical tool in the world.
-You can view the number of visitors on your site.
-You can find out if the visitors came from a search engine or another site.
- You can see how much time spent on your site, which pages are more visited.
-You can reach the details of your visitors' operating system, screen resolution, browser version, whether they are coming from a PC or smartphone.
-You can access demographic information such as gender, the age range of your visitors.
-You can find answers to questions such as whether the visitor has just left your site, has become a member, bought the product, or has received a product.