Adobe Study finds American holiday e-commerce spending to touch $100 billion in 2017

A survey conducted by Adobe says that the holiday e-commerce spending till touch the magical figure of $100 billion this year in the US alone, clocking 14% year on year growth. What is more, the study further reveals that the spend on Cyber.6 Monday alone will gross $6.6 billion sales nevertheless Black Friday will see awesome deals.Mobile Phones replace DesktopsThe study further says that the mobile phones have finally overtaken the desktop. The visits to online retail sites will see around 54% of all visits for Smartphones and tablets. Back in 2015, the online sales of the desktop were logged at 55% of all visits, while in the following year it clocked 50%. According to the study, more consumers prefer more screen space in the mobile phone segment. Overall, Adobe forecasts that the online sales will be around $107.4 billion. While Black Friday will attract $5 billion of the total, which is again showing an upward spiral of 16.4% from the year-ago period and on Cyber Monday's online sale of $6.6 billion will see marginal 16.5% year on year growth, noted the study.Buying PatternIn an astonishing find, the online patrons purchase at the eleventh hour and look beyond mere Christmas gifts. Adobe Study says that 80% of e-commerce sales at the 100 largest online retailers across the US, the three hour period starting from 8.00 to 11.00 PM on Cyber Monday fetch humungous business than an entire average day. So, the online retailers will pull up their socks and gear up to ensure that their servers will withstand the invasion of online shoppers.

Customer JourneyAlthough the transformation from desktop to mobile devices is quite expected and natural too, nevertheless, the online retailers should be wary of the fact that the customer journey is quite cumbersome. There is a propensity to search the products the customer wants on their Smartphones, nevertheless, the online transaction might as well happen only on their laptops and desktop computers, warns the study.And that is not a great issue, says Adobe study.  In an e-mail interaction, Roger Wood, Director of Mobile Product and Strategy told Forbes, "For many retailers, the data will show that intent focused on discovery (e.g., product research), physical store information and customer service inquiries are some of the top activities. If the experience is delivered to make sure these are done very well, respecting the users time and intent, mobile will be a key entry point for consumers to seal the deal on another channel—be it desktop or in person. In some instances, these can be stitched together, where a cart started on mobile can be finished on a laptop at work.”High Conversion in Mobile WebsitesAnother notable aspect of the Adobe Study is that the conversion rates are humongous on mobile phone websites for smaller players, who might be more nimble in taking advantage of modern technology. Small retailers convert buyers at 1.9% on Smartphones, compared to 1.6% for large and 1.3% for medium-sized businesses. Desktop rates are higher, at 3.4 to 4.9%, the study said.Sought Gifts of the SeasonThe most sought-after gifts of the season include Nerf guns and Apple AirPods in the toys and consumer electronics items, while Super Mario Odyssey and Nintendo Switch dominate in the games and console category. The Adobe's report, analysis, and predictions are based on analysis of one trillion visits to 4,500 retail e-commerce sites with 55 million products and in excess of six million orders per day from November to December.Mobile Commerce via AppsAccording to Forbes report, one key aspect Adobe’s Study has not included is the mobile commerce via Apps. Citing an instance, the report said that half of the online shoppers in the US use Amazon’s App. It is significant not only because Amazon specifically could account for up to half of U.S. e-commerce sales in 2017 alone and has an aggregate of over 750 million mobile users across all of its apps, but also because mobile Apps have the potential to deliver the kind of desktop-quality experience that mobile web still struggles, in some cases, to provide. That is a very valid aspect raised by Forbes and the report concluded by stating that that will just extend the mobile advantage even more.For all your shipping service, do contact us!