The type of packaging you use in e-commerce acts as an ambassador of your brand. How it looks, how it protects the contents and even how the product is packed can reflect positively or negatively on your company. Keep in mind when making the decisions on your packaging operations at the same time you need to watch your costs and remain efficient. There have been different trends over the years in terms of packaging materials for shipping to customers. You should bear in mind that packaging is a crucial part of your customer’s perception of your brand or store.
The top trends in e-commerce packaging are as follows:Growth in online stores E-commerce sales are constantly growing, for many people online shopping is convenient and offers a wide range of products which often lower price than the stores. For a retailer, it is important that packaging provides optimum protection for products and should be easy to open to avoid unhappy customers and minimize the cost associated with damage and return.Customer experience and sustainabilityPackaging that is fit for the purpose can help to minimize packaging waste by ensuring you only use as much as packaging is necessary. This also helps to deliver savings in packing materials and also courier charges while ensuring your products are protected in transit. Packaging can help to bring the customer experience to a new level. Receiving a long awaited item that arrives in a beautiful and high-quality box will make a customer happy and feel good.Product protectionOne of the main jobs of any packaging is to protect the product and this is especially important for e-commerce shipping cases. These types of packages must be designed to be durable enough to withstand the complex automated and manual supply chains involved in delivering the product to customers doorstep. Ultimately for e-commerce retailers, when it comes to product damage, it is the last mile of the supply chain that is notoriously difficult to control, but it is still their responsibility.Eco packages and wrappingThe green movement grows rapidly and so packaging designers have to keep track. This not only benefits the environment, it’s also mean to reduce packaging costs. Another way to go green for the e-shop is to provide second life packaging so that it can be later used for the flowerpot, for instance, is sure gonna be popular with the eco-caring customers.Innovative e-commerce packagingAll e-commerce packaging should be a lot more functional and innovative, both from the retailer point of view as well as well customer point of view. Combining the packaging ideas from different fields can really deliver original and creative packaging concepts. In the e-environments, there is a rare case as retailer often doesn’t put a lot of thought into their design. More and more retailers are beginning to see benefits of creative packaging and as a result, the companies which are specialized in e-commerce packaging are starting to pop-up.Branded packagingThis concept is not new, but with expanding visibility, pictures of anything from your family to what you are for a midnight snack are packed online. People’s standards for digital media are going elevating year after year. The original product is not only the thing which people are taking an interest in new and creative designs for are becoming more common and desired by the consumer. Putting highly design labels and other brands signifiers is a great way to get the additional visibility.These are some of the famous and effective trends which are used in the e-commerce packaging.
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