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As and when the discussion veers around unicorns by the grapevines of the tech industry, there is a propensity to ignore important figures.  Though many firms including Apple or Face book need not come into the fold of unicorns, then that leaves us with a question that begs an answer: What encompasses unexpected disruption and success?Deep Patel, the entrepreneur, and the author writes in Forbes magazine it gives an impression that the global tech players understood certain things that the others aiming for the stars have yet to learn: slow and steady growth can indeed win the race. Patel states that for Jeff Bezos the big boss of Amazon, the e-commerce revolution is the tip of the iceberg.Meteoric RiseStating that Amazon's foundation is not the only firm, but also becoming a case study in the burgeoning online business segment, the author goes on to say that the Amazon’s meteoric rise to success took place within a span of two decades, those in the know of things still are flabbergasted as to how it all happened.To know how Amazon scaled height to the current level, it is pertinent to realize that along with its endeavors of being on the top of the e-commerce spectrum, it also constantly working towards future solutions. With a solid presence in both the worlds of e-commerce and hosting, Bezos is not only aiming at bringing about change both in terms of the e-commerce, but in terms of how commerce will work, going forward.

Changing Landscape In the realm of e-commerce, the biggest development that is happening is the rapid change in the logistics industry and Amazon is leading from the front in this latest trend. A lot has been heard about self-driven cars, but there is a general ignorance that the same technology is being imparted to the truck drivers as well. The common perception is that these robots not only perform at all hours but also making the roads safer. When it came to reliability and accuracy, there is a fair amount of skepticism about the efficacy.  One thing is for sure that advanced software and technology do stand a chance of changing e-commerce forever by solving the “last-mile problem.”Investments GaloreBesides investing in self-driving cars, Amazon has been pumping more money in drone delivery service, which is another potential answer to the last-mile problem. On the outset all these innovations seem to be pretty much exciting, eventually, it calls for ample amount of refinement before they are fully implemented in the marketplace.Amazon Is Still GrowingPerhaps the cornerstone of Amazon’s business is the fact they keep investing in themselves to grow their mammoth of a business. This past year saw tremendous growth despite more spending, as they added to their mainstays of e-commerce and Amazon Web Services. With the added services of Prime, Flex, and logistics that they’ve been expanding upon, you can expect them to continue innovating and creating new and inventive ways that disrupt certain markets, opines Patel.Patel concludes by saying, "Bear in mind that what makes Amazon special isn’t necessarily that they’re a massive company; it’s that they have consistently looked toward the future in ways no one else has. Their model is one that is going to be replicated as a growth strategy in the digital age for years to come and shows no signs of slowing down soon. For Jeff Bezos and company, a future with continual Amazon success is looking very bright.