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Simply put, enterprise e-Commerce is the e-Commerce for big businesses. It is for the high volume and fast growing merchants selling a big bulk of products each day. The big retailers and merchants are a league apart from the small vendors and retailers who list their products on e-Commerce websites such as Amazon.com etc. First, let us understand what we mean by an enterprise.
Enterprise is the establishment or infrastructure where the business activities take place. This establishment is no more limited to a physical brick and mortar infrastructure. The online space and platform is also a part of this establishment of the enterprise.A major deciding factor in the success of a business enterprise is the effective forecast and planning. As the business is carried on anticipated demand, the forecast should be such that the profit or the surplus earned should be positive and as much more as possible. The business enterprise needs to organize and coordinate factors of production with proper financing with an ultimate goal of successfully serving the customers and ensuring their satisfaction.
Enterprise e-Commerce is the e-Commerce for big businesses[/caption]All the major e-Commerce software platforms are cloud-based, although e-Commerce software can also be an installed one or a hybrid of both. Enterprise e-Commerce is different from a small business e-Commerce environment and has perks of its own.The enterprise e-Commerce software has a provision of for order and inventory management. It also has integrated point of sale (POS) features with payment gateways having more competitive rates and fees. It has multi-channel – multi-store features which help in better accessibility of goods to customers with smooth delivery to different regions. The software has an impeccable customer relationship management support.
There is a high level of technical and customer support tagged along in going enterprise software, with personal relationship managers or account managers assisting with training and technical support.The software is scalable, i.e., it grows with the business and accommodates unlimited products, bandwidth, data, support solutions, and increased resource usage. This scalability is possible majorly because the software is cloud based. This benefit of scalability is not possible in the plans lower than Enterprise level.Also, this enterprise E-commerce software is easily integrated with other functions of the business and hence helps create a seamless integrated process. For example, the inventory control features, S&R, supply chain departments, E-Commerce software, POS systems are all integrated together to provide the sales team with better information and tools to satisfactorily serve its customers.
While all the way handling your product, the processes and services itself, an enterprise has to hand over the ultimate and the most important deed, i.e., the process of shipping the product to a stranger. Hence it is extremely important to choose the right partner for delivery of purchased goods. Enterprise should understand that ‘ship and shop’ go hand in hand, and if the ‘ship' part is not done up to customers' satisfaction, there is not going to be a repeat ‘shop'.
Today packaging and delivery are not just about sending a purchased product to the customer; it is about creating an experience for the customer when he or she opens the package received. This calls for extensive packaging and marketing brainstorming.Also, the packaging and delivery service should be such that it saves the product from being tampered or damaged. Ensuring the product safety, the enterprise needs to keep the packaging minimal; it helps save the cost of delivery and also saves the cost of the packaging itself.
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