E-commerce business is witnessing exponential growth worldwide. Your website should have the right kind of look and feel, quality of the content, user-friendly navigation and employ social media as a tool to promote your business. Given below are ten best features for improving your e-commerce website and to further take your business to a different level.
If the dictum, seeing is believing is right, then having brilliant photographs of the product offerings is a prerequisite. Therefore, if you have the right images of your products in place, that would attract the consumer than the information glut, that would eventually shoo away them.
Merchandising is the key, as it directly impacts two-thirds of all sales. Grouping of related products is important. If you have a multi-brand e-commerce platform, lifestyle products should be merchandised in a particular space, while healthcare products should be in a separate space. Merchandising is about designing and if your website is designed in an aesthetic way, then the customer will have greater user experience and will enjoy the online shopping. All the relevant information about your products should be in eye-level in every category.
You need to make the website easy to navigate. It should be easy enough for both the customer as well as the search engines to understand your website better. Providing a sitemap of the product basket would help the user to navigate to the particular section he/she wants to visit. This will also help the search engines better map out your website if it is in an organized manner.
If you want to increase your customer base and improve each visitor experience, the best thing to do is to have a world-class customer service system in place. Be it 24/7 e-mail and telephone support or using chat service, an engaging customer at every level is pertinent to sustain the business. FAQ should be in place. Also, a team of customer service should attend all calls and clarify all the queries. The satisfied customers will not only come again and again to shop online at your website, but they will also refer your firm to others through word of mouth.
Greater visibility will help your e-commerce business to grow. You need to optimize your website for search engines by adopting search engine optimization techniques. Search Engine Optimization (SEO) is the process of driving more traffic to your website by cleverly employing keywords on your content, bold it so that the search engine will map those keywords and bring your website on top. You need to constantly create blogs that would enhance the ranking position of your website in a big way. So, right keywords and titles that users look for are important than what we enjoy seeing.
Pay-per-click advertising is similar to SEO, the former being paid advertisement, the latter being free. Paid advertisements would be given preference by the search engines like Google. Rather, Pay-per-click is a complement to their SEO efforts, which will have a positive bearing in the long run. Pay-per-click fetches instant results; SEO will help the business grow in the long run.
7.Social Media Marketing
Obviously, social media marketing is the most effect weapon in your armory. Through social media websites such as Facebook, you can engage your customers through interactive conversations. Through social media networks such as Facebook, Linkedin, Twitter etc., you can promote your best content, products,2and services periodically on different platforms.
8. Email Marketing
In order to create a bunch of loyal customers, e-mail marketing is the best tool. You can send e-mails offering exclusive specials, sales, discounts and content to your subscribers, that cannot be found in your other social media channels. It is necessary to have a strong email list for the continued growth of your business, as your e-mail list is the best channel to convert subscribers into potential customers.
9.Master A/B Testing
A/B testing means testing two different versions of the same web page to examine which features are attractive to your visitors. You can frequently test your website’s landing pages, home pages and various features to observe what your visitors are clicking on, what is leading to more conversions and what is triggering visitors not to close the sales.
10. Right Copy
The content of your website is your company’s voice. Therefore, it is important to have the right content in place in order to encourage visitors to buy your products and increase the sales. Use the same voice and tone consistently in all sections of your page. Use A/B testing to analyze what copy is working best with visitors across your online platform.